“Parece Normal pero es Violencia” is a campaign created with the aim of supporting the transformation of imaginaries and social norms that justify and perpetuate violence against women. Through a series of illustrations, I highlighted everyday situations that, although they may seem harmless, reflect normalized forms of violence in our society.

The design employs visual elements that invite reflection, placing special emphasis on the need to build relationships based on autonomy, freedom, and respect. The colors, textures, and figures used aim to create an emotional connection with the audience, raising awareness among young women and men about the importance of eliminating behaviors that perpetuate inequality and violence.

My graphic contribution was crucial in reinforcing the campaign’s message, helping the public not only relate to the situations depicted but also question and reflect on the social norms that need to be transformed to move towards a more equitable and violence-free society.