My graphic collaboration with this campaign focuses on highlighting the deep inequalities and violence that COVID-19 exacerbated in Colombia. Through powerful illustrations, I highlighted the gap between the most vulnerable communities and the economic elites, emphasizing how the pandemic worsened disparities in access to human rights, equality, and peace.
The visual design uses elements that symbolize the hardships faced by rural, indigenous, and Afro-descendant communities,
while also conveying an urgent call to take concrete measures to ensure equality and justice. The textures and figures used aim to create an emotional connection with the audience, encouraging greater understanding and action on these issues.
My graphic contribution not only reinforces the campaign’s message but also becomes a tool for reflection and empowerment, envisioning the importance of moving towards a more equitable future for everyone in Colombia.
